Facebook Ads vs Google Ads for Clinics in Siwan: Budget & ROI Comparison
We've already covered how Facebook Ads and Google Ads differ conceptually for doctors. This piece goes a level deeper — specifically for Siwan clinics, with realistic monthly budget ranges.
Why budget numbers, not just concepts, matter
Clinic owners ultimately need to know what to actually put in the budget field each month, not just abstract platform comparisons.
A realistic starting monthly split
For a single-doctor clinic in Siwan just starting with paid ads, a reasonable approach is allocating the larger portion of budget to Google Ads, with a smaller, consistent amount running continuously on Facebook.
What changes as your clinic scales
A clinic already ranking well organically often gets more incremental value from shifting additional budget toward Facebook and Instagram.
Tracking ROI properly — cost per enquiry, not cost per click
A Facebook click is often cheaper than a Google click, but if it converts to an actual patient enquiry far less often, the real cost per enquiry may end up higher.
Recommended monthly ad budgets for Siwan & Gopalganj clinics
Start with a small, consistent daily budget on each platform, run for at least 2-3 weeks before making any big changes.
Frequently Asked Questions
What's a reasonable starting ad budget for a new clinic in Siwan?
A modest daily budget split mostly toward Google Ads, with a smaller consistent amount on Facebook, run for 2-3 weeks, gives enough data to plan further spend.
Should budget split change as a clinic grows?
Yes — established clinics with strong organic visibility often benefit from shifting more budget toward Facebook for new-patient awareness.
Is cost-per-click a good way to compare Facebook and Google Ads?
Not on its own — cost per actual patient enquiry is a more accurate comparison.
How long before I know if my ad budget split is working?
At least 2-3 weeks of consistent spend is usually needed before the data is reliable enough to make budget decisions.
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